Sir Mark Cavendish Raceway

The brief was to create a permanent tribute to the Isle of Man’s most successful sporting hero while delivering a lasting legacy for the community and visitors.

The project transformed the NSC cycle track into the ‘Sir Mark Cavendish Raceway,’ recognising where Sir Mark began cycling. The vision was to honour Cavendish’s extraordinary global career (165 professional wins including 35 Tour de France stages) while also inspiring a new generations of Manx riders by showing world-class success can start locally.

The idea behind the visual identity was to incorporate the Flamme Rouge (Cycling’s iconic final kilometre symbol) with Manx red, to create a distinctive Raceway identity.

The launch brought together schoolchildren, cycling clubs, government leaders, and Sir Mark for a commemorative lap and community ride-out.

The Raceway endures as a source of pride and recognition. It strengthens Manx sporting identity, connects community creativity with elite achievement, and provides the base for the Island’s largest youth cycling club — ensuring Sir Mark’s legacy inspires ambition for decades to come.

“Pete was a pleasure to work with and I would have no hesitation in recommending him. His creative vision and understanding of how to deliver a concept is unrivalled. He is able to provide innovative ideas that we would never have considered and then execute them in a timely and professional manner.”

43% of the children on the Isle of Man submitted their artwork to have a chance of adding their name to the raceway mural.

I wanted the project to be as much about participation as commemoration. By creating a simple worksheet we engaged over 5,000 children and local clubs. 1,000 of children's drawn names where then used to create the design for the floor mural.  The 9.5m x 30m design was then added to the raceway using thermoplastic.