Camden is...
I worked with the Leisure and Tourism department of Camden Council to create a campaign to promote all things Camden with the hope of winning the London Borough of Culture.
I engaged in an on-going collaboration to help them develop a communication programme that showcased the area’s rich cultural heritage. Working to an extremely tight deadline of just one week, I created a name and full visual identity that could be rolled out across all communications for the campaign.
“Pete is able to provide creative answers to difficult questions, and inspire the people and organisations he worka with.”
- Charlie Levine, Arts and Tourism, Camden Council
Naming
Visual Identity
Editorial Design
Social Templates
Print Production
Local Authority
As a direct result of our involvement in this project and the bid, Camden Council secured the Mayor of London’s Exemplar Cultural Impact Award (worth £250,000).
One project in the bid was to design and produce a poetry book by Polarbear, celebrating Camden’s key cultural locations, and highlighting the keywords that locals use to describe these venues. This wonderfully open and collaborative project was co-created with the people of Camden – the council ran a number of workshops to explore how people felt about the borough.
This beautifully produced book with was then given back to the people of Camden, completing the circle – using literature to engage people with local culture, and local culture to engage people with literature.
This beautifully produced book with was then given back to the people of Camden, completing the circle – using literature to engage people with local culture, and local culture to engage people with literature.
