British Red Cross

I helped to launch a family charity subscription package called Little Heroes. By paying a monthly donation parents would recieve activities for their 3-7 years olds by post every few weeks. Everything was designed to teach children about kindness, patience, humour and gratitude.

The British Red Cross team had already developed the names and ideas for the project through a series of prototypes with Good Innovation. I then helped to bring the project to life.

The key consideration was the four hero characters (Captain Kindness, Patience Pal, Gratitude Giant, and Funny Bunny). We partnered with Michael Arnold at GG Reps for the illustration, ensuring a diversity across their appearances and giving each their own primary colour. Each character was drawn in a number of poses, allowing us to use them all on print and web designs in various sizes and layouts.

These core assets were then combined in the design of a website landing page and the ‘Welcome Pack’ – which included a wall chart, large and small activity cards, and a 20-page-long story book.

    “Working with Pete was fun, easy and exciting. He was able to take our roughly designed product and turn it into a fully illustrated dream! It was amazing to see our idea come to life with his help.”

- Molli Edwards, Fundraising Innovation Officer,
British Red Cross